VIA International is a management consultancy focused entirely on marketing, distribution and sales channels.  

Our unique edge is a deep understanding of channel business models built from direct engagement with channel partners.  All our consultants combine financial or business qualifications with over twenty years’ experience in channel management.  We apply this channel insight to help our clients build strategic, higher performing account relationships that deliver more, profitable business.

We work with our clients on projects to develop channel strategies, improve channel structures, design and implement partner programs and build the skills of their people. We conduct research to strengthen channel insight and partner business model understanding. We build tools that empower our clients to deploy this insight across multiple channels and regions.

And to help measure the quality of your partner relationships ("Mindshare") and maximize your returns on marketing investment (ROMI), we have comprehensive methodologies that have been adopted by some of the world's most powerful marketers.

We work across a wide range of industry sectors so we can bring you innovations that draw on the best practices, regardless of sector. We have worked with all types of products, services, solutions, after-market products, capital assets and franchises. Our clients range from market entrants to global industry leaders.